Needs      

The Bible says: “Then Ananias answered, Lord, I have heard by many of this man, how much evil he hath done to thy saints at Jerusalem: And here he hath authority from the chief priests to bind all that call on thy name. But the Lord said unto him, Go thy way: for he is a chosen vessel unto me, to bear my name before the Gentiles, and kings, and the children of Israel: For I will shew him how great things he must suffer for my name's sake.  And Ananias went his way, and entered into the house; and putting his hands on him said, Brother Saul, the Lord, even Jesus, that appeared unto thee in the way as thou camest, hath sent me, that thou mightest receive thy sight, and be filled with the Holy Ghost. And immediately there fell from his eyes as it had been scales: and he received sight forthwith, and arose, and was baptized.” Acts 9:13-18 (KJV)

There is a story of a tool company that manufactured drill bits. Faced with financial losses, company executives gathered to discuss the problem: a declining demand for drill bits. The CEO challenged his men: “How can we revive the bit market?” After an embarrassing silence, one member of the team dispelled the fog: “Sir, the market isn’t for bits—it’s for holes!” The story, though apocryphal, does illustrate a basic but often overlooked truth: “The customer never buys a product. By definition, the customer buys the satisfaction of a want” (in the words of Peter Drucker). To put it another way, there are no markets for products--only markets for what products can do. In contemporary industry, the Xerox Corp. shows this principle in action. Xerox successfully pioneered the copy-machine industry by leasing copiers at a “per copy” price rather than selling machines outright. They correctly saw the market was for copies, not machines.

In spiritual terms, it is like the old Black Evangelist who said, “Furst, I gets ’em lost, then I gets ’em saved. Sometimes the Lord uses a sermon through His Word. Sometimes He has used His Word with a great Light. Sometimes He uses His Word and an earthquake. Sometimes He uses His Word while hanging on a cross. It is always His Word. Let’s encourage one another to join Him where He is at work! People need the Lord! 

     Daily Chronological Bible Reading: Psalm 119:89-176